Home About Grand Products Grand News Service Contact Us   Chinese
  Search
       Grand News
Company News
Industry News
 
 
How to find the fulcrum bathroom plumbing companies to win the trust of consumers

the concept of sanitary ware products, has far exceeded the traditional concept of the past. Through the study of international brands, and with reference to current market structure, the future development of China¡¯s bathroom plumbing industry will be a few trends: First, there will be a few of the "comprehensive sanitary ware brand", and second, there will be "professional brands "and the third is an" individual sanitary ware brand. "

a recent opinion, the concept of sanitary ware products, has far exceeded the traditional concept of the past. As a symbol of modern luxury living products, its entry into all aspects of people¡¯s lives. That not only has the health and cleaning should also include health care functions, enjoy the features and entertainment features. In the use of functions, only flushing sanitary ware products, there have been spin red type, silent type, Oblique filling, in straight sets type, siphon, jet and so on. Bathroom plumbing products appeared in the shape of Siamese type, and basin series, Siamese-style toilet, bidet, squatting-type devices, urinals, mop basin, column or desktop wash basins and so on. In recent years, sanitary ware products have also introduced additional traffic calming bath, cabinet basin, steam room and other functions of a package of products. Bathroom plumbing hardware products tend to be more humane, rich products, and more optional.

continuous development of sanitary ware plumbing upgrade, more and more consumers buy products not only concerned about bathroom plumbing product prices, quality, service, pay more attention to brand awareness and business reputation. If the business or remain in the seller¡¯s business philosophy in the past, certainly in the competition in the market at a disadvantage, even weeded out by the market, sanitary ware industry into the era of brand marketing.

concept of competition to raise brand high-end market

Secretary-General of the Chinese kitchen

Works Committee, said Gao Yan: China has become the world¡¯s largest consumer market products, bathroom plumbing, bathroom plumbing in many domestic brands of performance and quality to meet or exceed the foreign brands, however, TOTO, American Standard bathroom plumbing and other foreign Brand use strong financial strength and high brand awareness, a virtual monopoly on high-end sanitary ware market in China. Except for historical reasons, China is not strong corporate brand awareness is an important reason leading to this situation.

many companies have said in an interview, "low prices, high quality" is their current business philosophy. Some companies make full use of bathroom plumbing promotions to attract consumers desire to buy. Thus, from the second quarter of this year, bathroom plumbing industry price war, the trend was intensified, and even a rare low-cost 199 yuan toilet. This price is clearly lower than the manufacturing cost, but the brand must not only equal to the volume.

bathroom plumbing industry, there is now the largest errors are: the corporate equivalent to the brand. In fact, the brand is independent of the spirit of the factory class of property, it belongs to you, you can also belong to others. There are many companies mistakenly think there is a good product, there will be a great brand big factories, the majority of resources into concrete things up, but do not want to do investment in brand marketing.

Orientation, Precision Marketing

brand is an effective tool to compete, but also the tools and the enterprise value of the carrier, not optional, but necessary choice. Operation of the brand positioning is the primary issue, but also the future development of corporate strategic issues. Proved, never-take-all size of enterprises, there is no all-encompassing brand. Proliferation and product proliferation in the information age, only to be accurate positioning of the brand awareness and consumer choice.

through the study of international brands, and with reference to current market structure, the future development of China¡¯s bathroom plumbing industry will be a few trends: First, there will be a few of the "comprehensive sanitary ware brand", the second will The "professional brand" and the third is an "individual sanitary ware brand."

"Skeleton Demon" class, I hope you can use an international standard of products, but their economic strength and not a very high-end consumer products, so often the pursuit of "marginalized", such as the well-known brands which buy low price products, special offers and more. Therefore, many products can be organically combined together, make friends in this class not only affordable, but also be "petty bourgeoisie" to meet. Bathroom plumbing enterprises should also pay attention to key points to win market recognition.

lock on the market today are used in many business areas, while in the field of application of the locks on the business requirements will be relatively high intelligence, because you can control through a variety of intelligence, such as fingerprint control, retinal control , or other electronic card information to control. Business applications through locks, its shape, style and style not as demanding civilian, the main focus on electronic intelligent control, intelligent development is also critical to enhance the need is great.

  CopyRight© 2010 All Rights Reserved Yuhuan Grand Bress Co.,Ltd Yuhuan Grand Brass